MXW

James Maxwell

Fractional CRO, Founder


My name is James Maxwell. I’m a Fractional CRO for ambitious founders, startups, and scaleups who are serious about generating predictable revenue. With a background in tech startups, marketing, sales strategy, and operational excellence, I help teams engineer revenue systems that are stable, scalable, and repeatable. In my spare time I love reading, writing, and running. My long-term plan is to build a boutique startup studio to fund, build, and grow the enduring companies of tomorrow.


“James is an incredible individual to work with. His ability to lead a group is exceptional and he manages to bring out the best of the people he works with.”

Ian S.

“James has an electric personality that is felt as soon as he walks into a room. He also has the rare ability to look at a situation from a 3,000-foot view while maintaining focus on specifics to build an effective execution strategy. This combination makes him an excellent coach and mentor.

Sidra B.

“James worked with me to help me land a new role within my industry, and to help me better understand my value as a sales professional. He was a pleasure to work with and delivered on what he said he would, always.

Milan G.

MXW Group was born from over 10+ years of service across a tapestry of industries, categories, and roles.

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