Social media strategy for luxury realtors who don’t have time to waste.
“James has an electric personality that is felt as soon as he walks into a room. He also has the rare ability to look at a situation from a 3,000-foot view while maintaining focus on specifics to build an effective execution strategy. This combination makes him an excellent coach and mentor.”
Sidra B.
You’re an excellent realtor.
So why isn’t social media working?
If you’re reading this then you’ve probably gotten mixed results from your social media and content strategy.
You might have tried outsourcing your social media to an expensive agency or imitating other agents that inspire you.
But nothing has really worked.
Here’s EXACTLY why you haven’t gotten traction yet….
Reason #1
Over-polished content feels forced and lifeless.
One pitfall of the luxury niche is that when we try and show up too polished and curated, we lose the magic that makes our content connect with people. Everything ends up falling flat.
Why It’s Not Your Fault: Creating buttoned-up content makes TOTAL sense for the luxury niche on the surface, however that’s what keeps most folks stuck!
Solution: Put the “social” back in social media and share things that feel natural and sincere.
Reason #2
The ideal content system doesn’t feel like a system.
Without the right plan, it’s extremely easy to get burnt out with social media. You always feel pressured to post. You never know what to say.
Many days you have no idea where to start so you procrastinate or settle. You know you need to fix it but you’re busy serving clients.
Why It’s Not Your Fault: Most content “systems” are bloated, ineffective
Solution: Simplify! Create a simple, repeatable system that fits into your daily life.
Reason #3
Every realtor’s marketing looks (almost) identical.
You could pull up almost any real estate professional’s social media and you would find carbon-copy, cookie-cutter content.
Solution: Put the “social” back in social media and share things that feel natural and sincere.
Reason #4
Agencies don’t understand you.
It’s currently very popular to outsource your marketing, content, and social media to ghostwriters and agencies. But their templated, generic content rarely moves the needle.
The key to outsourcing your personal brand is building a foundation first so there’s something to hand off. All the biggest influencers control their brand and allows others to help achieve their vision.
Why It’s Not Your Fault: Hiring an expert and trying to get leverage is an excellent instinct!
Solution: Keep personal branding in house until you’ve built a strong foundation!
Reason #5
It’s Not Rewarding So There’s No Passion.
You could pull up almost any real estate professional’s social media and you would find carbon-copy, cookie-cutter content.
Solution: Put the “social” back in social media and share things that feel natural and sincere.