Case Studies .

MXW Group was born from over 10+ years of service across a tapestry of industries, categories, roles, and clients.

Collage of logos including Adcenter, Mashup Lab, Lightspeed, Keatext, Be, Jankelley, Thirdshelf, Evo, Navistar, Nuvei, Peller Estates, McMaster University, and DCS on a black background.

ā€œJames is an incredible individual to work with. His ability to lead a group is exceptional and he manages to bring out the best of the people he works with.ā€

Ian S.

ā€œJames has an electric personality that is felt as soon as he walks into a room. He also has the rare ability to look at a situation from a 3,000-foot view while maintaining focus on specifics to build an effective execution strategy. This combination makes him an excellent coach and mentor.ā€

Sidra B.

ā€œJames worked with me to help me land a new role within my industry, and to help me better understand my value as a sales professional. He was a pleasure to work with and delivered on what he said he would, always.

Milan G.

James Maxwell

Consultant, Fractional CRO


My name is James Maxwell. I’m a consultant (sales + marketing) and Fractional CRO for ambitious founders, startups, and solopreneurs who are serious about generating predictable sales revenue. With a background in tech startups, marketing, sales strategy, and operational excellence, I design and engineer revenue systems that are stable, scalable, and repeatable. In my spare time I love reading, writing, and running. My long-term plan is to build a boutique startup studio to fund, build, and grow the enduring companies of tomorrow.

Discover The #1 Mistake

Most  Solopreneurs  Make

( And how to solve it in less than 90 days. )

For Ambitious

Entrepreneurs.