
Case Studies .
MXW Group was born from over 10+ years of service across a tapestry of industries, categories, roles, and clients.
āJames is an incredible individual to work with. His ability to lead a group is exceptional and he manages to bring out the best of the people he works with.ā
Ian S.
āJames has an electric personality that is felt as soon as he walks into a room. He also has the rare ability to look at a situation from a 3,000-foot view while maintaining focus on specifics to build an effective execution strategy. This combination makes him an excellent coach and mentor.ā
Sidra B.
āJames worked with me to help me land a new role within my industry, and to help me better understand my value as a sales professional. He was a pleasure to work with and delivered on what he said he would, always.
Milan G.

How A Transformation Consultant Fixed Her USP And 20Xād Her Sales Revenue
How you can improve your outreach efforts in a world of noise.

How A Montreal Startup Fixed Client Acquisition In Under 90 Days.
How the CEO of a Montreal startup turned her 5-year plan into her 5-month plan and never looked back.

How A Career Coach Earned 3X Per Sale With A Value-Based Pricing Model.
How a copywriter raised his prices by 175x with one decision and learned his true value.
James Maxwell
Consultant, Fractional CRO
My name is James Maxwell. Iām a consultant (sales + marketing) and Fractional CRO for ambitious founders, startups, and solopreneurs who are serious about generating predictable sales revenue. With a background in tech startups, marketing, sales strategy, and operational excellence, I design and engineer revenue systems that are stable, scalable, and repeatable. In my spare time I love reading, writing, and running. My long-term plan is to build a boutique startup studio to fund, build, and grow the enduring companies of tomorrow.
Discover The #1 Mistake
Most Solopreneurs Make
( And how to solve it in less than 90 days. )

For Ambitious
Entrepreneurs.